I am a fresh graduate of Graphic Design from the National Institute of Design, Ahmedabad. I completed my exchange semester at École Supérieure d’Art et Design, Saint-Etienne (2016). For my graduation project, I worked with St+Art India Foundation, New Delhi (2017) designing a publication about Street Art in India.
I have previously worked in advertising and graphic design at Leo Burnett MENA, Dubai (Art director - 2017, Creative Intern - 2015) and at Struckby, New Delhi (2016) on a project that included branding and installation design.
Design has become a way for me to make sense of the world around me. I strive to understand the science of design and how form/function affects human emotion, thought and behaviour. I think design should be like a well-made argument— succinct, perfectly balanced between rationale and metaphor and delivered powerfully.
I love Design for Print and publication, typography, identity systems and branding. Outside of design, I have a keen interest in music, I love to cook and get tattooed.
References & Features –
Design Fabric Low-Res 2017—18 – dsgnfbrc
Helen Randsdowne Resor Scholarship 2016 – J.Walter Thompson Worldwide | The New Indian Express | The Times of India
Digital Camera World Magazine – Photo Projects – Sept 2016 Issue
UAE Women’s Cricket Team – Asian Cricket Council